3WM SIGNS: PREMIUM SIGNAGE
Premium watch retailer Chronext recently opened its latest outlet, part of a new development on London’s Fleet Street.
A referral from a mutual shopfitting contact, 3WM was asked to deliver a sleek, high-end illuminated signage system which reflected Chronext’s premium brand.
“We have worked with Alan and his team on many retail projects and have found the quality of manufacturing, installation and professionalism to be consistently excellent. Recommended.”
Adam Ferenczi, Director, SKK Design
Getting the project started
Working alongside Chronext’s shopfitters, our 3WM team designed a bespoke signage solution which reflected the brand’s values and visuals. The company is forward-thinking, with a product range which sits at the top of the watch market; this modern approach needed to be reflected in an attractive and fashionable retail fit-out.
Technical artwork was prepared by our team, allowing shopfitters and Chronext to visualise and adjust the designs before manufacture. Consultancy is vital at this stage, ensuring that all those involved in the process understand the brief and how it will come to life.
Our innovative solutions
Working with a modern building and a high-end brand required a flawless product. From agreed designs, 3WM’s workshop manufactured a black and white lightbox and illuminated halo-effect lettering; throughout the project, the brand’s monochrome colour palette directed the work we produced.
Signage was installed by our team onsite over a few days, and quality assurance as ever was paramount prior to the store’s opening.
Set against a concrete wall background, the illuminated signage we produced creates a classy and elegant appeal, beautifully highlighting the store on a busy street in the capital.
What happened next!
Having been fully tested, Chronext’s signage is now drawing in custom to the brand’s London boutique.
This project perfectly demonstrates 3WM’s brand and capabilities, working with high-end names in well-known, premium locations. Our quality work, excellent relationships and innovative signage solutions mean those businesses trust us to deliver long-lasting and carefully crafted signage that makes them stand out from the rest.